The new visual identity of the Senses brand, composed of single-varietal wines, is revealed with the arrival on the market of Senses Viognier 2024, an elegant white wine that combines smoothness, structure, and harmony.
Adega de Borba has just revealed the new identity of the Senses range, under the motto “Wines that are felt“, beginning this cycle with the launch of Senses Viognier 2024. This range, composed exclusively of single-varietal wines, now appears with a renewed image, marked by contemporary design labels, distinct colors for each reference, and the adoption of the Burgundy bottle.
The Senses concept remains true to the spirit that has characterized this range since its creation: wines that are not just to taste, but to feel. A unique proposition in the Adega de Borba portfolio, where each reference embodies a wine with its own personality and translates a distinct sensation, provided by grape varieties that speak for themselves, offering experiences ranging from freshness and lightness to irreverence or intensity.
The Senses Viognier 2024, the first vintage to reach the market under this new image, expresses serenity and harmony. This is a wine that achieves that rare balance between smoothness and structure, where aromas of white-fleshed fruit combine with a velvety texture and a long finish, creating a tasting experience full of harmony. With a ripe lemon color and a fruity profile marked by notes of apricot and peach, it also presents a slight acidity that reinforces its natural freshness.
Produced from Viognier grapes from vineyards using integrated production methods and with sustainability certification, the wine results from manual harvesting, controlled fermentation at low temperature, and six months of aging on fine lees, followed by three months in the bottle. The result is an elegant white wine, ready to drink now, but with aging potential of up to four years.
Versatile at the table, the Senses Viognier 2024 pairs especially well with oily fish and shellfish, enhancing the wine’s aromatic intensity and enveloping texture. The wine is already available on the national market with a recommended retail price of €8.99. Sales will continue to prioritize distributors, wine shops, the physical store, and the Adega de Borba online store.
With this new image, Adega de Borba reinforces the contemporary identity of the Senses range, remaining true to its philosophy: honest, authentic wines, with emotion, to be felt – without complication.