For Immediate Release – February 2011
An investment of 500,000 euros
Adega de Borba unveils its new brand image
This February the new image for the winery Adega de Borba will be introduced to the public. The redesign of the brand came with an investment of half a million euros and includes all the corporate communication and look of all brands on the market from Adega de Borba.
The new brand will be applied to different media, such as letterhead, signage, brochures, packaging, website and advertising.
The new logo will be visible on more than 15 million bottles of Adega de Borba wines of all ranges.
With this update of the logo and the lettering, the Adega de Borba aims to give more visibility and recognition to the brand, demonstrating its innovative and dynamic position without losing the roots of tradition and quality that the brand has been know for since 1955. It is also intended to increase the impact of the packaging and all communications under the brand umbrella across all products of the company. The brand now becomes more flexible, easier to use and recognize in all of the different media of communication.
The company took advantage of this restyling to change the name, remove the designation COOP (cooperative) giving greater visibility to the name of Adega Borba, which also reflects the strategic focus and growth objectives in international markets, where the name “COOP” is not always a competitive advantage.
MyBrand did the creative process – and the firm reshaped the corporate brand of the Adega de Borba in order to modernize and renew the brand without losing the heritage of quality that characterizes the entire universe of the brand.
Manuel Rocha, CEO of Adega de Borba says, “The new brand image really gives us more flexibility and modernity without forgetting the roots of tradition and quality. It’s a new image and the same great Adega de Borba. And it’s just ‘the first stone’ in our strategy for the medium / long term as we seize and create opportunities both in both the domestic and the international market.
About Adega de Borba
Founded in 1955, Adega de Borba annually produces 1 million 9-liter cases of wine, one of the ten largest manufacturers in its sector. Their wines come from 2,200 metric acres of vineyards set in one of the best sub-growing regions of Portugal’s Alentejo. Adega de Borba was awarded the status of SME Leader and Excellence in 2009 and was also the first business in Portugal to obtain the ISO 9001:2008 and ISO 22000:2005, with implementation of a Quality Management System and Food Security. Within its wine brands, the Adega de Borba DOC is one of the best-selling wines in Portugal in its segment, the iconic Adega Coop. The Borba Reserva Cork Label is a brand with more than 45 years of history and has established itself as one of the great wines from the Alentejo. The historic Montes Claros, a brand that dates back to 1945 was one of the first Alentejo wines to build market share through its unique quality in Portugal. Convento da Vila wine has been widely recognized for its excellent value for money, and the latest range of single varietals under the brand “Senses.”
Contact:
Tel: 21 487 60 90
Sofia Lareiro
Susana Corrêa de Sampaio