Montes Claros presents its new harvests… with a brandnew image
This week Adega de Borba is presenting the new harvests for Montes Claros Red 2012 and Montes Claros Reserva Colheita White 2013 with a brand new image. The new image sets out the evolution in the brand’s positioning in the market with a simpler and more modern profile. This new fresh image reflects the evolution in the quality of DOC Alentejo wines and further strengthens Adega de Borba’s position within the Premium segment.
The label has a stronger and more stylish image, strengthening noble colours like sepia and golden. The basic elements are still the same, like the lettering and the background image, but have now earned a new highlight and a stronger presence. According to Márcia Farinha, Adega de Borba’s Marketing Manager, “The renewal of the image for Montes Claros is actually an update on Adega de Borba’s strategy. The main goal is to inform our consumers about the evolution and quality of our products. The new image reflects the Premium character of these DOC Alentejo wines, bearing in mind that the historic legacy is never forgotten, nor left aside in our Montes Claros range.”
Montes Claros Colheita Red 2012 was produced from the Aragonez, Syrah and Touriga Nacional grapes. It has a grenade colour with violet nuances. The aroma is intense with notes of ripened red berries and slight hint of spices. The flavour is soft and balanced with smooth, fruity and slightly spicy tannins.
Montes Claros Colheita White 2013 is a fresh fruity wine produced from the Antão Vaz, Arinto, Roupeiro and Alvarinho varieties. It has a citric colour, good aromatic intensity with hints of tropical fruits and nuts. The flavour is balanced and fruity with a long finish.
Recommended retail price for Adega de Borba Red 2012 is 3.49€.
Recommended retail price for Adega de Borba White 2013 is 3.49€.
Adega de Borba’s website www.adegaborba.pt and online shop www.adegaborba.pt/loja
About Adega de Borba
Founded in 1955 Adega de Borba is a cooperative of 300 wine growers who cultivate around 2,100 hectares of vine (70% red grapes and 30% white grapes), an annual volume of one million cases of 9 litres. Adega de Borba is one of the 10 biggest wine producers in the country.
Within its portfolio some of the more distinctive wines are Adega de Borba DOC, one of the top selling wines in Portugal within its segment, the iconic Adega de Borba Reserva “Rótulo de Cortiça”, a brand that is over 45 years old and one of the most important hallmarks from the Alentejo region, the historical Montes Claros, a brand which dates back to 1945, one the first names to be distinguished by its unique quality in Portugal, Convento da Vila which is widely known for its value for money, and the most recent range of single varietals under the name Senses. In 2013 Adega de Borba’s wines have already been awarded with 45 medals in all national and international competitions held so far.
For further information, please contact:
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Carla Sofia Oliveira | carla.oliveira@updigital.pt | +351 917 106 960